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Strategic Footprint in the News

Forbes | Business Council

It’s no secret that American consumers prefer the “Made in the USA” brand label. But will people pay a premium for products made domestically?

In late 2020, the Reshoring Institute conducted a survey examining those very questions, with revealing results for American brands. Nearly 70% of respondents indicated that they prefer American-made products, with more than 83% of respondents willing to pay a premium of up to 20% for domestic-made products.

Forbes | Business Council 

June 18, 2021

Companies are leaving China in droves. A Gartner survey of supply chain leaders showed that 33% have plans to move at least a portion of their manufacturing out of China by 2023. The list of companies rethinking their subcontracting strategy includes everyone from Apple and Dell to the toymaker Hasbro. Outsourcing manufacturing to China, once the panacea for companies looking to scale manufacturing quickly and affordably, appears much less attractive than before. The question is why?

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Forbes | Business Council

It’s no secret that American consumers prefer the “Made in the USA” brand label. But will people pay a premium for products made domestically?

In late 2020, the Reshoring Institute conducted a survey examining those very questions, with revealing results for American brands. Nearly 70% of respondents indicated that they prefer American-made products, with more than 83% of respondents willing to pay a premium of up to 20% for domestic-made products.

Forbes | Business Council

March 30, 2021

It’s no secret that American consumers prefer the “Made in the USA” brand label. But will people pay a premium for products made domestically?

In late 2020, the Reshoring Institute conducted a survey examining those very questions, with revealing results for American brands. Nearly 70% of respondents indicated that they prefer American-made products, with more than 83% of respondents willing to pay a premium of up to 20% for domestic-made products.

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Many companies subcontract manufacturing to China, because it was less expensive. But a recent survey shows that American's prefer products "Made in the USA." Can companies bring manufacturing back to North America and still be cost-competitive?

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