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Strategic Footprint in the News

Forbes | Business Council

It’s no secret that American consumers prefer the “Made in the USA” brand label. But will people pay a premium for products made domestically?

In late 2020, the Reshoring Institute conducted a survey examining those very questions, with revealing results for American brands. Nearly 70% of respondents indicated that they prefer American-made products, with more than 83% of respondents willing to pay a premium of up to 20% for domestic-made products.

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Many companies subcontract manufacturing to China, because it was less expensive. But a recent survey shows that American's prefer products "Made in the USA." Can companies bring manufacturing back to North America and still be cost-competitive?

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