
Buy It Or Build It?
Is subcontracting still your best option?
Is NOW The Time To Reduce Your Dependence On Subcontracting in China?
Is the success of your company tied to too many issues out of your control?

Tariff wars

Geopolitical issues

Landed costs

Inconsistent delivery times

Supply chain delays

IP risk
If China’s negatives outweigh its benefits for the survival of your company, we can help you explore alternatives to building product on your own

What Makes Us Different?
We Are Practitioners, Not Theorists
Practitioners
Have successfully moved from China subcontracting to their own North American production
Specialize in working with small-to-midsized manufacturers
Decades of experience running and supporting global manufacturers in North America
Leaving China Subcontracting Behind
Success Stories
He successfully moved from China subcontracting for a major US-based sporting goods company. Now he is a Principal for Strategic Footprint.
Download our success story to learn how Bob Penicka, formerly Principal of Axiom fishing rods and COO of Callaway Golf, left China subcontracting and successfully established a North American manufacturing footprint.

Bob Penicka
Formerly Principal of Axiom fishing rods and COO of Callaway Golf

Strategic Footprint in the News
Nearshoring and onshoring are a hot topic in today’s media landscape. Browse our Media page for the latest content, videos and interviews from Strategic Footprint.
His midsized sporting goods company moved from China subcontracting not once, but twice. Now he is a Principal for Strategic Footprint.
Download our success story to learn how Bob Penicka, formerly Principal of Axiom fishing rods and COO of Callaway Golf, left China subcontracting and successfully established his own North American manufacturing footprint for his sporting goods company.

Meet With Us – 30 Minutes
Take the first step to regaining control of your future
Does it make sense for your company to cease subcontracting in China and launch your own production facility closer to your market?
We can’t answer that in a half hour. But we can get started on identifying the elements you will need to consider as you contemplate a shift to building it instead of buying it.

Doug Donahue
Possessing an established global track record, Doug brings extraordinary leadership and insight to the forefront as an expert on nearshore manufacturing strategy. Doug has guided numerous companies from many industries around the world in taking back control of their future and successfully transitioning to their own production footprint.



Bob Penicka
An engineer and entrepreneur at heart, Bob has accumulated decades of experience improving manufacturing processes for maximum efficiency. As the former COO of Callaway Golf and Co-Founder of Axiom North America — the top producer of premium fishing rods — Bob is an expert in building strategic production footprints that put companies closer to their customers and more in control of their brand.


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